Outdoor Hoarding Design for a Healthcare Brand
Namasya IVF and Woman's Hospital needed a high-impact outdoor hoarding that could communicate a sensitive, emotional message clearly and boldly to thousands of people passing by every day.
Overview
Namasya IVF is a fertility and women's healthcare hospital in Surat. They came to us with a clear goal: design a large-format outdoor hoarding for a free IVF check-up camp that would stop people in their tracks, build trust, and drive appointment calls.
Client
Namasya IVF and Woman's Hospital
Industry
Clinical Healthcare
Duration
1 Week
Year
2024
Closing Thought
This project proved that design can be an act of advocacy. When a publication refuses to look like what it is supposed to be, it earns a second look, and in conservation, a second look can change the conversation entirely.
01
Challenge
The hoarding needed to communicate a free camp offer, a doctor's credentials, contact details, and an emotional message, all without feeling cluttered or cold on a large outdoor format.
02
Solution
We designed a bilingual hoarding anchored by a bold Gujarati headline that translates to "The feeling of motherhood, with Namasya." The layout used a warm pink palette to evoke care and trust, paired with the doctor's photograph for credibility, clear contact numbers for direct response, and a prominent "Guaranteed IVF Package" badge to address a key patient concern.
03
Result
The hoarding was installed across key locations in the Pal and Adajan areas of Surat and ran during the camp period, driving appointment inquiries directly to the hospital.
Final Outcome
The hoarding went live across Pal and Adajan in Surat during the camp period and drove direct appointment inquiries to the hospital. For a one-week turnaround, the impact was immediate and measurable.